Bartel Media PersonaGen
Free marketing tool

Free Persona Generator

Build detailed buyer personas with ready-made industry presets for German target groups — trades (Handwerk), agriculture, retail, employees and public sector. Generate an avatar, fill in goals, pains and channels, then export a print-ready persona card as PNG. Runs entirely in your browser.

Persona core

The basics — who is this person?

Live preview

Persona avatar

Stefan Werner

45 · Master craftsman / owner

Profile

Goals

    Pains

      Channels

      Interests

      01 — The basics

      What is a buyer persona?

      A buyer persona is a semi-fictional profile of your ideal customer, distilled from real market knowledge. It bundles demographics, goals, pains and media habits into one concrete character so marketing, sales and product teams build for a real person instead of a vague target group.

      This generator ships ready-made industry presets for German target groups — trades (Handwerk) with a full sub-trade catalogue, agriculture, retail and sales, employees, public sector and industry. Each preset pre-fills typical goals, pains and channels, so you start from a useful draft instead of a blank form. Every field stays fully editable, and the avatar is generated on the fly via the free DiceBear API — no stock photos, no licensing worries.

      02 — How to use it

      How to build a persona

      1. 1

        Set the core

        Give your persona a name, age and gender, then pick an avatar style. Hit Random for a fresh name or Shuffle for a new avatar seed — the live card updates instantly.

      2. 2

        Pick an industry preset

        Choose a target group. For trades, drill down to a specific Gewerk to load trade-typical pains and channels. Everything you see stays editable.

      3. 3

        Fill in goals, pains & channels

        Walk through the wizard steps. Presets give you a head start; refine the goals, pains, channels and interests until they fit your real audience.

      4. 4

        Export the card

        Save the persona to your browser, export it as a print-ready PNG, or use Compare to lay several personas side by side.

      03 — FAQ

      Frequently asked questions

      What is a buyer persona? +

      A buyer persona is a semi-fictional profile of your ideal customer, based on real market knowledge. It bundles demographics, goals, pains and media habits into one character so that marketing, sales and product teams can build for a concrete person instead of a vague target group.

      How do the industry presets help? +

      Each preset pre-fills typical goals, pains and channels for a German target group — trades (Handwerk) with sub-trade selection, agriculture, retail/sales, employees and public sector. This turns a blank form into a useful starting point in seconds. Every suggested field stays fully editable, so you can adapt it to your exact niche.

      Where does the avatar come from? +

      Avatars are generated on the fly via the free DiceBear API (no account, no key) directly in your browser from a seed you choose. No stock photos and no license worries. If you are offline, an initials avatar with a brand gradient is used as a fallback.

      Is my data stored anywhere? +

      No. Everything runs client-side in your browser. Personas you save are kept in your browser's localStorage only and are never sent to a server. Clear your browser storage and they are gone.

      How do I export a persona? +

      Click export to render the persona card to a PNG image via html2canvas — a print-ready one-pager you can drop into a slide deck, brief or pitch. You can also use your browser's print dialog for a clean printed version.